The Job Talk Radio Show

Shaping Your Future At Work

006 The Alligator Business Solution – What Small Business Owners Need to Know to Build a Successful Business and Gain a Competitive Advantage

roy austinIt’s a fact – most small businesses fail. Estimates vary from 50-75% fail in the first year and few last 5 years. Roy Austin has worked with lots of small business and conducted extensive research on why this happens and the steps needed to avoid this fate. To help small business owners to be more successful Roy has also written a book that should be available in the summer of 2015. Roy’s strategy included steps and tools to help small business owners to make better business decisions.

Roy Austin,  Rockwell Business Solutions, LLC

Roy was Chief Financial Officer for D. J. Powers Company, Inc., a third party logistics provider from 2002 to 2009.   Before joining D. J. Powers, Mr. Austin was the Controller for Savannah Manufacturing, an aseptic drink manufacturer, and before that spent 29 years with Eastman Chemical Company in Kingsport, TN in various accounting, sales forecasting & market research assignments. He earned a BA in Economics from Bethany College and an MBA in Marketing from Michigan State. He is the founder and Chair of the Savannah CFO/Controller’s Council that has grown to over 350 senior financial executives since its inception in 2004. In 2004, he received the Institute of Management Accountants (IMA) “Financial Executive of the Year” award for the Florida Council region of IMA.   He is active with the Savannah Chapter of IMA and did extensive volunteer work with the Tennessee Department of Corrections.   He is currently volunteering with the Curry Foundation in Bluffton, SC. His passion is “getting underneath the numbers” and developing information systems to help management understand what causes financial performance.

In 2007 he founded Rockwell Business Solutions, LLC (RBS) which provides outsource Chief Financial Officer services and, through its “Sustainable Success” program, coaching, mentoring and seminars for small business that have a sincere desire to move their business to the next level.   RBS has also been involved with business development, mergers & acquisitions and investor relations and negotiations with partners and vendors, particularly banks. Clients include Crescent Investments, Inc; Cargo Group, LLC; Cargo Transportation Services, LLC; Blue Diamond Pool Services, Inc; Bottles Up, Inc; Atlas Surveying, Inc. and D.J. Powers, Inc to name a few.

Roy and his wife Sharron live at Sun City Hilton Head in Bluffton, SC. Between them they have 4 children and 7 grandchildren.

Mobile: 843-597-4826; No land line:;;;;;

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